Furniture often seems heavy, bulky and space-consuming. The housing market changed drastically during the past years, so especially students have a hard time finding affordable housing. The solution is a modular furniture system, that only consists of three interconnectable segments. It is space-saving, adaptable and most importantly fun and asks for a joyful and modular branding, which communicates its keyfeatures.
The corporate design includes a logo based on the furniture's footprint, allowing for flexible shapes that create a modular logo system. The business design refers to the floor plans of rooms, while colorful and fun key visuals were developed for B2C communication, illustrating the connection between people and space. In addition, a custom packaging, a button and icon system, and also concept store were developed to perfectly showcase the brand. The branding is thus modular, diverse and fun, just like the furniture itself.
