HORNBACH – Das Projekt

Inclusive Rebranding

Inclusive design for visually impaired people in the context of crafts. The aim was to analyze and redesign HORNBACH's existing branding to enable all people to perceive the design. In the process, accessibility becomes the central design factor for creating an inclusive brand experience.

view project

Plantisy

Branding & Packaging

From branding to packaging to the website, we shaped the project in its entirety. Our goal was to create an aesthetic brand identity that authentically represents Plantisy's values and products.

view project

UNDUNDUND

Branding

We developed a modular furniture system for which a flexible and playful corporate design was created. The branding was based on the footprint of the furniture, with flexible shapes in the logo system and colorful key visuals to a colorful POS.

view project

Urban Outdoor Aid

App Concept

The solution to the extreme winter conditions for homeless people lies in the trend of urban outdoor fashion. Urban Outdoor Aid (UOA) is a non-profit online store. UOA leverages the expertise of the homeless, creates awareness through interactive content on the website, and relies on an unconventional design to stand out from traditional fashion labels.

view project

Coca Cola European Partners

Ad-Concept

For the GWA Junior Agency competition we developed a campaign with Coca Cola European Partners and won the Bronze Award. Our solution ,called "Team Vielfalt", consists of a cooperation between kiosk owners and CCEP to preserve the kiosk culture and at the same time promote the diversity of CCEP's products.

view project

the ting

UX / UI / Artdirection

Yu Ting-Liu briefs a website for his leap into self-employment and ends up with an image/video concept that brings his identity and story to life in the form of rendered objects.

In collaboration with Rakhim Helm, Yu Ting and I designed his website with accompanying videos and animations.

view project

V22 Variable Typedesign

Typedesign

In addition to the exhibition of the winter semester 2019/20, the variable font V22 was created, which is based on the classic P22 by Herbert Bayer and complements an exhibition work about Laszlo Moholy-Nagy and his light-space modulator on the occasion of the centenary of the Bauhaus.

view project

4711 Echt Kölnisch Wasser

Website Refresh

The classic fragrance needs a more modern web presence and a new webshop. In cooperation with the agency ZWEIPRO, a new web presence was created that can communicate the emotional components of the diverse fragrances.

view project