Together with partner agency Scholz and Friends, we developed a campaign for Coca Cola European Partners for the GWA Junior Agency competition and won the Bronze Award. Our solution called "Team Vielfalt" consists of a cooperation between kiosk owners and CCEP to preserve the kiosk culture while promoting the diversity of CCEP's products. Through a multimedia mechanic where the target audience takes a picture of themselves with friends in front of a poster and links the kiosk in a social media post, we connect the CCEP cans to the kiosk and reach the relevant target audience.
